Big Why is a voice assistant that learns what matters to you in one conversation, then reminds you of it. One short note a day.
One email when Big Why launches, with a founder offer for your first year. Nothing else, and your address is never shared. See the Privacy Policy.
You set the goal.
By February, you had forgotten why.
Lists tell you what to do. They never ask why.
A goal with a reason behind it has somewhere to stand. Big Why starts from what you value and builds out from there: the goals that serve it, the people in it, one small act a day.
Tell Big Why one value, one goal, and one person. The first daily note is built from that.
A few minutes, on a walk. Say what matters to you, what you’re working toward, and who you want to stay close to. It listens and asks short questions.
AI assistant, not a person.
I want to run the half in May. Mostly so I can keep up with Nino.
What would keeping up look like?
Say what’s on your mind. Big Why listens, then asks the next question. Pauses are fine.
It writes it down as your page. Values, goals, people, in your own words, each with its reason. Change anything.
The race is getting closer. An easy run today would count.
Every day, one note about one thing on your page, with one small thing to do. You answer it with a tap.
No streaks. No scores. No badges. One short note at the hour you chose, written from your page. On Sundays, a letter.
The race is getting closer. An easy run today would count.
Nana might like a call this week. Anything you could bring her next time?
Your week, in your own words.
Sunday, March 15
This week you said craft twice: the Tuesday you stayed late on the drawing, and the run you skipped to finish it. On the 12th you called Nana.
Left open: the half in May. What would an easy week of running look like?
— your Big Why assistant (AI)
About your week, in your own words, with dates. It ends on one question, never a score.
Since you started4 added · 2 revised · 1 let go
Progress is your own picture sharpening.
Big Why is a personal assistant for living by your own values. It helps you write down what matters to you, your goals, and the people in your life, and reminds you of them. It is a self-help tool. It is not therapy, counseling, medical care, or mental health treatment, and it does not diagnose, treat, or prevent any condition. If you are in crisis, contact local emergency services or a crisis line.
Coming to iPhone in the US. Leave your email and we’ll write once, when it’s out.
One email when Big Why launches, with a founder offer for your first year. Nothing else.